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CTV

Pixalate Reports Scripted Crime Shows Lead CTV Ad Spend in September 2026

· 4d ago · Originally reported by Pixalate

Pixalate's September 2026 rankings show that scripted crime series drove the most programmatic ad spend on connected TV, with Lifetime accounting for a significant share. Meanwhile, national news content dominated mobile programmatic ad spend, reflecting different viewing and advertising trends across platforms.

Why it matters

Understanding which genres and platforms attract the most programmatic ad spend helps advertisers and publishers optimize their strategies and budgets for maximum impact.

Explain it like I’m new here

It's like seeing which TV shows and news programs get the most ads on your TV and phone, so companies know where to spend their money.

Read the original at Pixalate

Terms in this story

CTV (connected TV)

CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.

Programmatic advertising

Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.

Go deeper

Lesson: Attention and the new metricsLesson: CTV and streaming: how ads reach the big screenLesson: Who owns who in ad tech

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