Pixalate Releases Ad Fraud API v3.0 With Expanded IVT Detection and Reason Codes
· 2h ago · Originally reported by The Manila Times
Pixalate has launched version 3.0 of its Ad Fraud API, introducing detailed reason codes for 46 types of invalid traffic, including new industry-first codes for SSAI spoofing and fraudulent bundle IDs. The update also provides fraud scores for over 375,000 connected TV bundle IDs.
Why it matters
This upgrade gives advertisers and platforms more granular insight into the specific types of ad fraud affecting their campaigns, helping them better detect and prevent losses from invalid traffic.
Explain it like I’m new here
It's like getting a report card that not only tells you if you failed, but exactly why, so you can fix the problem.
Read the original at The Manila Times
Terms in this story
Ad fraud
Ad fraud is the deliberate faking or misrepresenting of ad impressions, clicks, installs or conversions so that someone gets paid for advertising that no real, interested human saw or did.
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
SSAI spoofing
SSAI spoofing is CTV and video fraud in which fraudsters imitate a server-side ad insertion system, sending fake ad requests that appear to come from real viewers watching real streams.
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