Screencore and Pixalate Expand Partnership for Ad Fraud Analytics and Traffic Quality
· 1h ago · Originally reported by Pixalate
Screencore and Pixalate are strengthening their collaboration to enhance analytics for ad fraud detection and traffic quality measurement. The partnership aims to provide improved solutions for identifying invalid traffic and ensuring better ad campaign performance.
Why it matters
Ad fraud and poor traffic quality can waste advertisers' budgets and undermine trust in digital advertising. Enhanced analytics help advertisers and publishers detect and prevent fraudulent activity.
Explain it like I’m new here
It's like two security teams working together to catch more cheaters at a video game tournament.
Terms in this story
Ad fraud
Ad fraud is the deliberate faking or misrepresenting of ad impressions, clicks, installs or conversions so that someone gets paid for advertising that no real, interested human saw or did.
Traffic quality
Traffic quality is how genuine, attentive and valuable a source of visitors or ad impressions is, combining invalid-traffic levels with signals like viewability, engagement, brand safety and conversion.
Fraud detection
Fraud detection in advertising is the process and technology of identifying invalid or fraudulent impressions, clicks, installs and conversions, so they can be blocked in advance or excluded from billing.
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
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