Roku Leads Global Connected TV Device Market Share in September 2026
· 7d ago · Originally reported by Pixalate
Pixalate's latest report shows that Roku holds the largest share of the global Connected TV device market, accounting for 29% of market activity in September 2026. The report provides an updated snapshot of device usage trends across the CTV landscape.
Why it matters
Understanding which devices dominate the CTV market helps advertisers and publishers make informed decisions about where to allocate budgets and optimize campaigns.
Explain it like I’m new here
It's like seeing which brand of TV remote is used most in living rooms around the world, so advertisers know where to show their ads.
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