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Pixalate Unveils Ad Fraud API v3.0 With Expanded IVT Detection and Reason Codes

· 2h ago · Originally reported by Pixalate

Presented byClearTrust· Advanced solutions to prevent ad fraud and boost traffic quality.

Pixalate has released version 3.0 of its Ad Fraud API, introducing detailed reason codes for 46 types of invalid traffic, including new detection for SSAI spoofing and fraudulent bundle IDs. The update also provides fraud risk scores for over 375,000 CTV bundle IDs, enhancing transparency for programmatic ad buyers.

Why it matters

This launch helps advertisers and platforms better identify and understand specific types of ad fraud, improving their ability to block bad traffic and protect ad spend.

Explain it like I’m new here

It's like getting a report card that not only says you failed, but also tells you exactly why, so you can fix the problem.

Read the original at Pixalate

Terms in this story

Ad fraud

Ad fraud is the deliberate faking or misrepresenting of ad impressions, clicks, installs or conversions so that someone gets paid for advertising that no real, interested human saw or did.

Invalid traffic (IVT)

Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.

SSAI spoofing

SSAI spoofing is CTV and video fraud in which fraudsters imitate a server-side ad insertion system, sending fake ad requests that appear to come from real viewers watching real streams.

SSAI (server-side ad insertion)

SSAI (server-side ad insertion) stitches video ads directly into the content stream on a server before it reaches the viewer, creating seamless, TV-like playback that ad blockers find hard to detect.

Go deeper

Lesson: What is invalid traffic?Lesson: Digital out-of-home: billboards that bidLesson: Mobile app and CTV fraud

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