Pixalate Reports Scripted Crime Shows Lead CTV Programmatic Ad Spend in September 2026
· 1h ago · Originally reported by The Manila Times
Pixalate's September 2026 rankings reveal that scripted crime content attracted the most programmatic ad spend on connected TV platforms, while national news was the top category for mobile programmatic advertising. The report highlights shifting advertiser preferences across digital video channels.
Why it matters
Understanding which content genres attract the most ad spend helps advertisers and publishers optimize their strategies and budgets in the evolving digital video landscape.
Explain it like I’m new here
It's like advertisers are buying more TV ads during crime shows on streaming, and news stories on your phone.
Read the original at The Manila Times
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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