Pixalate Expands OpenEPG Index to Rank Over 1,000 Streaming TV Shows Weekly
· 4h ago · Originally reported by Pixalate
Pixalate has launched OpenEPG Index 2.0, expanding its free public rankings to cover more than 1,000 streaming TV show titles and tracking over 675,000 shows. The latest rankings highlight trends such as increased CTV ad share for horror content during Halloween and a surge in election programming reach.
Why it matters
This expansion provides advertisers and publishers with greater transparency into which streaming shows attract the most connected TV ad activity, helping inform ad placement and content strategies.
Explain it like I’m new here
It's like a weekly scoreboard showing which TV shows are getting the most ads, so advertisers know where to put their commercials.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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