Global Ad Spend Rises 11% as Amazon Ads Joins Barb CFlight
· 2h ago · Originally reported by Performance Marketing World
Global advertising spending has increased by 11%, signaling strong growth in the digital ad market. Amazon Ads has joined Barb CFlight, a cross-platform measurement initiative, while questions are being raised about Apple's stance toward open web advertising.
Why it matters
Rising ad spend reflects confidence in digital channels, and Amazon's move to join a measurement platform could impact how advertisers assess campaign performance. Apple's actions may influence the future of open web advertising.
Explain it like I’m new here
It's like more people are buying ads, Amazon is joining a team to help count how ads work, and Apple might be making it harder for some ads to show up.
Read the original at Performance Marketing World
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