Apple to Block Hundreds of Programmatic Data Firms in Privacy Move
· 3h ago · Originally reported by ExchangeWire
Apple is reportedly planning to block hundreds of companies involved in programmatic data collection. This action is part of Apple's ongoing efforts to enhance user privacy and limit third-party data access within its ecosystem.
Why it matters
Apple's decision could significantly disrupt how digital ads are targeted and measured, affecting the business models of many ad tech firms that rely on user data.
Explain it like I’m new here
It's like Apple locking the doors so only a few trusted friends can come in, keeping out lots of strangers who want to peek at your stuff.
Read the original at ExchangeWire
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Digital Markets Act (DMA)
The Digital Markets Act (DMA) is an EU regulation imposing competition-style obligations on designated "gatekeeper" tech platforms, including limits on combining personal data for ads without consent.
Third-party data
Third-party data is information about people collected by companies with no direct relationship to them, then aggregated and sold or licensed to advertisers, often as ready-made audience segments.
Go deeper
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