Amazon DSP advertisers in 9 countries get brand penetration maps without AMC
· 4h ago · Originally reported by PPC Land
Pre-built indices built from tracked ASINs refresh weekly and reach self-service buyers and tech providers via API. What do they show, and what stays hidden?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Self-serve platform
A self-serve platform is an ad buying or selling tool that customers operate themselves through a web interface or API, without the vendor's staff running campaigns for them.
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