Amazon Ads Rebrands DSP to DVA and Updates Ad Console
· 2d ago · Originally reported by AdExchanger
Amazon Ads has rebranded its Demand-Side Platform (DSP) as DVA, which stands for display, video, and audio. The company also updated its ad console for sponsored products and search-based ads, aiming to streamline its advertising offerings.
Why it matters
This rebrand and platform update reflect Amazon's efforts to clarify its ad products and better serve advertisers across multiple formats.
Explain it like I’m new here
Amazon gave its ad tools a new name and look, like giving your favorite app a fresh update and a new logo.
Read the original at AdExchanger
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Sponsored products
Sponsored products are ads that promote specific products within a retailer's or marketplace's search results and product pages, looking like regular listings but labelled as sponsored.
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