Olyzon's AI agents now shift CTV budgets across 4 DSPs in live buys
· 1h ago · Originally reported by PPC Land
Buyers keep seats at Trade Desk, Amazon DSP, DV360 and Yahoo DSP while caps and audit logs bound each agent. What do the partner lists and missing figures show?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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