DSPs (buy side)Division · Yahoo
Yahoo DSP
Demand-side platform from Yahoo, descended from AOL and BrightRoll ad tech.
New York, USA · advertising.yahooinc.com/our-dsp
What Yahoo DSP does
Yahoo DSP is the buying platform that Yahoo inherited from the AOL and Verizon Media era, combining technology from BrightRoll and AOL's ONE platform. It buys display, video, CTV, audio and DOOH inventory across the open web.
After closing its SSP in 2024, Yahoo made the DSP the centre of its ad tech business, pitching identity tools such as ConnectID and access to Yahoo's own audiences.
How it makes money
Platform fees on media spend flowing through the DSP.
Where it meets invalid traffic
Offers pre-bid IVT filtering and supply-quality controls, with third-party verification integrations.
Products
- Yahoo DSP
- Yahoo ConnectID
- Backstage