ChatGPT Ads Feature 'Learn More' Links, Some Distributed via Amazon DSP
· 2h ago · Originally reported by Search Engine Roundtable
ChatGPT advertisements now include a 'Learn More' arrow link, enhancing user engagement. Some of these ads are being served through Amazon's Demand-Side Platform (DSP), indicating a programmatic approach to their distribution.
Why it matters
This development shows how AI-powered platforms like ChatGPT are integrating with established programmatic ad channels, potentially expanding reach and targeting capabilities for advertisers.
Explain it like I’m new here
It's like putting up new posters in lots of places using a delivery truck that knows exactly where your fans hang out.
Read the original at Search Engine Roundtable
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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