Amazon Sees 6% Growth in Thursday Night Football Advertisers on Prime Video
· 6h ago · Originally reported by Adweek
Amazon's Prime Video has reported a 6% year-over-year increase in advertisers for its Thursday Night Football broadcasts. This growth marks the fifth year of Amazon's partnership with the NFL, highlighting the platform's expanding appeal to brands.
Why it matters
This matters because it shows streaming platforms like Prime Video are attracting more advertisers, signaling a shift in how brands allocate their budgets away from traditional TV to digital channels.
Explain it like I’m new here
More companies are choosing to show their ads during football games on Amazon instead of regular TV, like picking a new playground to show off their cool toys.
Terms in this story
Go deeper
Related stories
Walmart Connect Uses Lift Studies to Attract Brands Before Holiday Ad Season
Walmart Connect is directly pitching brands by offering lift studies to demonstrate the effectiveness of its advertising solutions ahead of the holiday shopping period. This move highlights Walmart's efforts to compete more aggressively…
Consumer Commission Criticizes Amazon Prime Video for Adding Ads Mid-Subscription
A consumer commission has called out Amazon Prime Video for introducing ads and an extra fee for ad-free viewing during an ongoing annual subscription. The commission deemed this practice unfair to subscribers who had already paid for an…
Boots Appoints Former Amazon Executive to Lead Retail Media Strategy
Boots has hired a former Amazon executive to strengthen its retail media operations. The move signals the company's intent to expand its presence and capabilities in the growing retail media sector.
Meta, Google, and Amazon Shape the Future of AI in Digital Advertising
Meta, Google, and Amazon are playing key roles in integrating artificial intelligence into digital advertising. Their approaches are influencing how ads are targeted, delivered, and measured across platforms.
Prime Video Releases Terminal List Series Globally on Ad-Supported Tier
Amazon is making all eight episodes of The Terminal List available in over 240 markets via its ad-supported Prime Video service. The company claims the franchise has reached over 100 million viewers, though details on measurement are…
Prime Video Launches German Series Globally With Default Ads Enabled
Amazon MGM Studios Germany's new romance series 'Drive' will be released worldwide on Prime Video, with ads running by default in all markets. This move turns local content into global advertising inventory for the streaming platform.