Optable
Data collaboration platform for publishers, combining clean rooms and audience tools.
Montreal, Canada · optable.co
What Optable does
Optable helps publishers organise their first-party audience data and collaborate with advertisers through clean rooms, so they can sell targeted ads without third-party cookies.
It is used by publishers including Hearst and Mediavine, and pitches agent-based automation for audience deals.
How it makes money
Software subscriptions from publishers and media companies.
Where it meets invalid traffic
Not a fraud product; first-party data can reduce reliance on unverified third-party segments.
Products
- Optable Data Collaboration Platform