Permutive
Publisher data platform that builds audiences on-device without third-party cookies.
London, UK · founded 2014 · permutive.com
What Permutive does
Permutive helps publishers turn their own first-party data into audiences advertisers can buy, processing data on the user's device to limit privacy risk.
Its cookieless audience products make it a key partner for publishers adapting to signal loss.
How it makes money
Subscription fees from publishers and advertiser access fees.
Where it meets invalid traffic
Not a fraud vendor.
Products
- Permutive Publisher Platform
- Permutive Audience Platform
Latest Permutive news
Search allSafari 27 Blocks The Trade Desk and Identity Providers via WebKit Update
Apple's Safari 27 browser now blocks domains linked to The Trade Desk, UID2, ID5, LiveRamp, and Permutive, following a WebKit update merged earlier this year. This move restricts demand-side platforms from accessing users on iOS 27 Safari…