Apple Expands iOS Restrictions, Blocking Major Programmatic Data Firms From Safari
· 27h ago · Originally reported by AdExchanger
Apple's recent iOS 27 update has started blocking several prominent programmatic data companies, such as The Trade Desk, LiveRamp, ID5, Permutive, and Audigent, from collecting data or serving ads on Safari. The move signals broader plans to restrict hundreds of similar firms from accessing user data on iOS devices.
Why it matters
This development could significantly disrupt how digital ads are targeted and measured on Apple devices, impacting the entire programmatic advertising ecosystem.
Explain it like I’m new here
It's like Apple putting up a fence so fewer companies can peek at what you do on your iPhone when you browse the web.
Read the original at AdExchanger
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Unified ID 2.0 (UID2)
Unified ID 2.0 (UID2) is an open-source advertising identifier, originally developed by The Trade Desk, generated from a user's hashed and salted email address or phone number with their consent.
Go deeper
Related stories
Safari 27 Blocks The Trade Desk and Identity Providers via WebKit Update
Apple's Safari 27 browser now blocks domains linked to The Trade Desk, UID2, ID5, LiveRamp, and Permutive, following a WebKit update merged earlier this year. This move restricts demand-side platforms from accessing users on iOS 27 Safari…
ID5 Impacted by Apple's iOS 27 Safari Block on Ad Tech Firms
Apple's new remote Safari block on iOS 27 can restrict access for hundreds of ad tech and data companies, including ID5, without requiring a user update. ID5's CEO has called for regulatory scrutiny of Apple's practices, questioning the…
Apple Restricts The Trade Desk Amid Renewed Anti-Tracking Efforts
Apple has taken steps to block The Trade Desk, a major ad tech platform, as part of its ongoing push against user tracking. This move signals a tightening of Apple's privacy controls, potentially impacting how marketers target and measure…
Apple's iOS Update Blocks The Trade Desk Ads on Safari, Impacting Programmatic
Apple's latest iOS update is preventing The Trade Desk from delivering ads on Safari browsers. This move is part of broader changes affecting how programmatic advertising operates across the open web.
Apple Blocks Trade Desk Ads on Safari; AppLovin and Unity in Data Dispute
Apple has blocked ads from The Trade Desk on its Safari browser, potentially impacting programmatic ad delivery. Meanwhile, AppLovin and Unity are engaged in a legal dispute centered on data collection practices. IAB Europe has also…
Apple's iOS 27 Blocks The Trade Desk's Ad Delivery on Safari
Apple's latest iOS 27 update prevents The Trade Desk from serving ads on the Safari browser by blocking its ad delivery domains. This move comes amid other industry changes, including Amazon renaming its DSP and a legal dispute between…