Ad Tech Vendors Respond to iOS 27 Blocking Data and Identity Services
· 2h ago · Originally reported by AdExchanger
Apple's iOS 27 update, released in September, has started blocking major data and identity vendors from operating on its devices. Companies like LiveRamp, Permutive, and Audigent are now working to adapt their strategies in response to these sudden restrictions.
Why it matters
This move by Apple could significantly disrupt how advertisers target and measure users on iOS devices, forcing the industry to rethink data-driven advertising approaches.
Explain it like I’m new here
It's like Apple suddenly locked the doors to a party, and now the people who help advertisers find the right guests can't get in.
Read the original at AdExchanger
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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