Lotame
Data management and identity company acquired by Publicis in 2025.
Columbia, Maryland, USA · founded 2006 · lotame.com
What Lotame does
Lotame ran one of the best-known independent data management platforms (DMP) and its Panorama ID identity solution, helping publishers and marketers organise and use audience data.
Publicis bought it in March 2025 and combined it with its data business Epsilon.
How it makes money
Software and data licensing fees (now within Publicis/Epsilon).
Where it meets invalid traffic
Provides data-quality filtering of bot-generated profiles within its audience data.
Products
- Lotame Spherical
- Panorama ID