Epsilon
Publicis Groupe's data and identity engine, with a DSP and retail media tools.
Irving, Texas, USA · founded 1969 · epsilon.com
What Epsilon does
Epsilon holds detailed consumer data and runs identity resolution, a DSP (formerly Conversant) and retail media tools (CitrusAd). Publicis bought it in 2019 for about $4.4 billion, putting data at the heart of the agency group.
Publicis has since added Lotame and agreed to buy LiveRamp, building a large data and identity stack.
How it makes money
Fees for data, identity, media buying and loyalty/email services, largely billed to Publicis clients.
Where it meets invalid traffic
Its person-level identity is marketed as a guard against fraudulent, non-human traffic in media buying.
Products
- Epsilon CORE ID
- Epsilon PeopleCloud
- CitrusAd
- Epsilon DSP
Latest Epsilon news
Search allEpsilon Launches Enhanced Retail Media Platform for Advertisers
Epsilon, part of Publicis, has introduced an updated version of its retail media platform. The new platform aims to provide advertisers with improved tools and capabilities for managing and optimizing retail media campaigns.