Experian Marketing Services
The marketing-data arm of credit bureau Experian, providing audiences and identity resolution.
Dublin, Ireland · experian.com/marketing
What Experian Marketing Services does
Experian is best known for credit reports, but its marketing division sells consumer audience data, identity resolution and data-onboarding for advertisers. It bought cross-device identity firm Tapad in 2020.
Like other credit bureaus, it can offer broad, offline-verified coverage of households, which is valuable as cookies disappear.
How it makes money
Data licensing and identity-resolution fees from advertisers, agencies and platforms.
Where it meets invalid traffic
Identity verification heritage supports detection of synthetic identities, mainly in financial fraud rather than ad IVT.
Products
- Experian Graph
- Tapad
- Experian Audiences
Latest Experian Marketing Services news
Search allDataDome Partners With Experian to Enhance Agentic Commerce Verification
DataDome has joined Experian's Agent Trust ecosystem to provide continuous intent verification for agentic commerce. This partnership aims to ensure that AI agents act in line with their authorized roles throughout the transaction process.
Experian Launches New Data Apps on Snowflake to Enhance Customer Data Value
Experian has introduced two new native applications within Snowflake's AI Data Cloud platform. These services aim to help organizations better utilize and analyze their customer data, expanding Experian's offerings in the data management…