Experian Launches New Data Apps on Snowflake to Enhance Customer Data Value
· 29h ago · Originally reported by ExchangeWire
Experian has introduced two new native applications within Snowflake's AI Data Cloud platform. These services aim to help organizations better utilize and analyze their customer data, expanding Experian's offerings in the data management and analytics space.
Why it matters
Improved data tools can help businesses make smarter marketing and advertising decisions by providing deeper insights into customer behavior and preferences.
Explain it like I’m new here
It's like giving businesses a better toolbox to organize and understand their customer lists so they can talk to the right people.
Read the original at ExchangeWire
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