Permutive Appoints David Rifkin as GM of Demand Side Sales
· 11h ago · Originally reported by citybiz
Permutive has named David Rifkin as general manager of demand side sales. No further details about the hire or Rifkin's background were provided.
Why it matters
Permutive is a key player in privacy-first publisher data, so hires on the demand side signal where the company sees growth — likely expanding how advertisers use its consented data.
Explain it like I’m new here
Permutive, a company that helps publishers use data without invading privacy, hired someone new to sell its tools to the advertiser side of the business.
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