Explainer: what counts as consented data under EU privacy law
· 2h ago · Originally reported by PPC Land
An explainer outlines consented data as personal information collected or used only after a person freely agrees, with the agreement being specific, informed and unambiguous. It ties this standard directly to EU privacy law requirements for lawful data use.
Why it matters
Consent quality decides whether advertisers and publishers can lawfully collect and use personal data for targeting and measurement. Consent that doesn't meet the legal bar can invalidate entire data flows and expose companies to enforcement.
Explain it like I’m new here
It's like asking before borrowing someone's bike: a simple yes only counts if they really understood what you'd do with it and could say no freely.
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