Publica and Optable Partner to Enhance Bid Signals for Publishers
· 1h ago · Originally reported by MarTech Cube
Publica and Optable have formed a partnership aimed at helping publishers improve the quality of bid signals in programmatic advertising. This collaboration is intended to enable publishers to increase their ad revenue by providing more valuable data to buyers.
Why it matters
Better bid signals can lead to higher ad prices and more efficient programmatic transactions, benefiting both publishers and advertisers.
Explain it like I’m new here
It's like giving sellers better information about their products so buyers are willing to pay more.
Read the original at MarTech Cube
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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