Ozone Launches Tech Suite to Enhance Audience Value in Programmatic Advertising
· 2h ago · Originally reported by The Media Leader UK
Ozone has introduced a new technology suite aimed at improving how audience value is delivered within programmatic advertising. The suite is designed to help advertisers better target and measure audiences across digital campaigns.
Why it matters
This development could help advertisers achieve more effective and efficient programmatic campaigns by leveraging improved audience insights and targeting capabilities.
Explain it like I’m new here
It's like giving advertisers a smarter toolbox to find and reach the right people online more easily.
Read the original at The Media Leader UK
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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