Instagram Uses AI to Move Teens With Adult Birthdays Into Teen Accounts Globally
· 8h ago · Originally reported by PPC Land
Instagram is deploying AI to identify users who claim to be adults but are actually teens, moving them into teen-specific accounts worldwide. In Australia, the platform now cross-checks ages with Apple's age-range signals, with similar measures coming to Threads later this year.
Why it matters
This move aims to enhance online safety for minors and ensure compliance with privacy regulations, as platforms face increasing scrutiny over how they handle young users' data and ad targeting.
Explain it like I’m new here
Instagram is double-checking ages with smart tech to make sure kids get kid-safe accounts, even if they say they're older.
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