IAB Tech Lab Discusses Privacy Concerns in Ad Tech's Server-Side Transition
· 44m ago · Originally reported by Digiday
Rowena Lam from IAB Tech Lab explained the Trusted Server initiative and addressed privacy questions related to ad tech's move toward server-side operations. The discussion focused on how these changes impact user data handling and transparency.
Why it matters
As ad tech shifts more processes to servers instead of users' browsers, concerns about privacy and data control are growing. Understanding these changes is important for both users and industry professionals.
Explain it like I’m new here
It's like moving your mail from your own mailbox to a post office—people want to know if their letters are still private.
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
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