Google Faces Major Publisher Lawsuits as Goalhanger In-Houses Ad Sales and IAB Europe Advances CTV Standards
· 4d ago · Originally reported by VideoWeek
This week, Google is confronted with $3.2 billion in lawsuits from publishers, while Goalhanger has decided to manage its ad sales internally. Meanwhile, IAB Europe is advocating for new measurement standards in connected TV (CTV) advertising.
Why it matters
These developments highlight ongoing legal pressures on major ad tech platforms, shifts in how publishers control their ad revenue, and industry efforts to standardize CTV measurement, all of which could reshape digital advertising practices.
Explain it like I’m new here
It's like some shop owners suing the market manager, one shop deciding to sell its own goods, and the market making new rules for counting customers.
Read the original at VideoWeek
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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