Google Ads to Auto-Apply Merchant Coupons to Search, Performance Max Campaigns
· 2h ago · Originally reported by PPC Land
Starting October 12, Google Ads will automatically apply website coupon offers to eligible Search and Performance Max campaigns that use location assets. Sourced offers are rechecked within 24 hours, though the review process for what goes live remains unclear.
Why it matters
Advertisers will have less manual control over which promotions appear in their ads, raising questions about brand consistency and oversight in automated campaign management.
Explain it like I’m new here
It's like a store manager putting sale signs on your products without asking you first — convenient maybe, but you might want to check the deals before customers see them.
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