Column: Ad Tech Faces Apple's Continued Pressure as Industry Assesses Its Position
· 2d ago · Originally reported by ExchangeWire
In a weekly opinion column, ExchangeWire's Shirley Marschall reflects on ad tech's ongoing conflict with Apple, using Buffett's 'swimming naked' metaphor to argue the industry failed to anticipate how shifting platform policies would upend its business.
Why it matters
Apple's privacy and platform changes have reshaped how mobile ads are targeted and measured, squeezing ad tech business models.
Explain it like I’m new here
It's like a sandcastle built too close to the water — the tide (Apple's changes) came in and washed part of it away, and nobody moved it in time.
Read the original at ExchangeWire
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