Kidoz Inc. to Present Mobile Gaming AdTech Strategy at Toronto MicroCap Event
· 1h ago · Originally reported by TipRanks
Kidoz Inc. is set to highlight its advertising technology approach for mobile gaming at the Planet MicroCap Showcase in Toronto. The company will discuss its strategy and offerings to an audience of investors and industry professionals.
Why it matters
Mobile gaming is a fast-growing segment for digital advertising, and Kidoz's strategy could influence how brands reach younger audiences through in-app ads.
Explain it like I’m new here
It's like a company showing off its new way to put ads in mobile games to a room full of people who might want to invest.
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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