BIGO Ads SDK Now Available Through Google AdMob Mediation Platform
· 59m ago · Originally reported by ExchangeWire
BIGO Ads has integrated its SDK with Google AdMob, allowing app developers to access BIGO Ads as a bidding partner. The partnership supports multiple ad formats, expanding monetization options for mobile apps.
Why it matters
This integration gives app publishers more choices for ad demand, potentially increasing competition and revenue in mobile app advertising.
Explain it like I’m new here
It's like adding another buyer to an auction, so app owners can make more money from ads in their games or apps.
Read the original at ExchangeWire
Terms in this story
SDK (software development kit)
An SDK (software development kit) is a package of pre-built code developers add to apps to provide features, such as showing ads, measuring installs or analytics, without building them.
Ad mediation
Ad mediation is software that lets app developers connect many ad networks and bidders through one SDK and chooses which network fills each ad request to maximise revenue.
Native advertising
Native advertising is paid advertising designed to match the look, feel and placement of the content around it, such as sponsored posts in feeds or promoted articles, and labelled as sponsored.
Go deeper
Related stories
Google Ads in AI Mode and Overviews May Display Pharmaceutical Products
Google Ads' AI-powered features, including AI Mode and AI Overviews, may now display advertisements for pharmaceutical drugs and related products. This change could affect how such products are promoted and discovered through Google's…
Google’s Free Product Listings Explained and Their Removal in Europe
Google offers free product listings, which are unpaid placements built from Merchant Center data, across Search, Shopping, and YouTube. Recently, these free listings have been discontinued in Europe, affecting how merchants can display…
Google's Shopping Graph Powers Product Data Across Multiple Services
Google's Shopping Graph is a machine-learning-driven dataset that compiles information on products, sellers, prices, reviews, and stock. This dataset supports various Google services, including Shopping, Search, Lens, AI Mode, and Gemini.
Google Launches Product Studio AI Tool for Creating and Editing Product Images
Google has introduced Product Studio, a free generative AI tool within Merchant Center. The tool enables users to create and modify product images and videos, including generating new backgrounds and enhancing image quality.
Character.ai to Wind Down as Disney Licenses IP, Advertisers Face Complex Inventory
Character.ai is set to wind down operations after Disney agreed to license its intellectual property for $20 million, but not acquire the app itself. Advertisers currently buying AI chat ad inventory encounter 44 ads.txt seller lines…
Norway Fines Xandr NOK 92 Million for Improper Use of Grindr User Data
Norwegian authorities have fined Microsoft's Xandr NOK 92 million for mishandling data from Grindr users. The penalty comes almost seven years after the original complaint, during a period of evolving EU regulations and changes in digital…