Agentic AI Won’t Kill Premium Media, but It Will Make It Prove Its Value
· 10d ago · Originally reported by Beet.TV
CANNES, France — Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a human to hover over every transaction. It still hasn’t figured out how to make the advertising industry simple, which may be its most difficult assignment. Executives from Samsung…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Beet.TV.
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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