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Acronym blitz

DSP, SSP, SIVT, VAST, MMP... Twelve rapid-fire questions to decode the alphabet soup of ad tech. beginner · 12 questions

Question 1 of 12Score 0

DSP stands for?

All questions with answers
  1. DSP stands for?
    Answer: Demand-side platform. A DSP is a demand-side platform, software advertisers use to buy impressions. Demand means buyers; publishers are the supply.
  2. SSP stands for?
    Answer: Supply-side platform. An SSP is a supply-side platform that helps publishers sell inventory. It sits across the auction from the DSP.
  3. SIVT stands for?
    Answer: Sophisticated invalid traffic. SIVT is sophisticated invalid traffic: bots and schemes built to evade simple filters. Its easier-to-catch counterpart is GIVT.
  4. VAST stands for?
    Answer: Video Ad Serving Template. VAST is the IAB Tech Lab standard that tells a video player which ad to play and which tracking to fire. It is a format spec, not a measurement tool.
  5. In mobile advertising, MMP stands for?
    Answer: Mobile measurement partner. An MMP is a mobile measurement partner that attributes app installs to the campaigns that drove them.
  6. RTB stands for?
    Answer: Real-time bidding. Real-time bidding auctions each impression in milliseconds as a page or app loads.
  7. CTV stands for?
    Answer: Connected TV. CTV is connected TV: smart TVs and streaming devices that show internet-delivered video on the big screen. It is not the same as cable, which is traditional Linear TV.
  8. PMP stands for?
    Answer: Private marketplace. A private marketplace is an invite-only auction where a publisher offers inventory to selected buyers via a Deal ID.
  9. MFA, as in MFA sites, stands for?
    Answer: Made for advertising. Made-for-advertising sites exist mainly to sell ads, not to serve readers. In security MFA means multi-factor authentication, which is the tempting trap here.
  10. SSAI stands for?
    Answer: Server-side ad insertion. SSAI stitches ads into a video stream on a server. The device-side alternative is CSAI, client-side ad insertion.
  11. ROAS stands for?
    Answer: Return on ad spend. ROAS is revenue earned divided by ad spend: $5 of sales per $1 spent is a 5:1 ROAS. It says nothing about whether those sales were incremental.
  12. GIVT stands for?
    Answer: General invalid traffic. GIVT is general invalid traffic, such as known crawlers and data-center traffic caught with routine lists and checks.