DSPs (buy side)Private
RTB House
Polish retargeting and performance DSP using deep-learning models to bid.
Warsaw, Poland · founded 2012 · rtbhouse.com
What RTB House does
RTB House is a performance-focused DSP best known for retargeting campaigns, using deep-learning algorithms to decide how much to bid for each impression. It is one of Criteo's main rivals, especially in Europe, Asia and Latin America.
It was an active participant in testing Google's Privacy Sandbox proposals as the industry prepared for life without third-party cookies.
How it makes money
Charges advertisers per click, per conversion or on a margin over media cost for performance campaigns.
Where it meets invalid traffic
Cost-per-action models expose it to click and conversion fraud, so it runs internal IVT filtering on bids.
Products
- RTB House retargeting
- IntentGPT
- Deep learning bidding