Captify Data Shows 670% Rise in UK Shoulder-Season Travel Searches
· 22h ago · Originally reported by ExchangeWire
Search intelligence firm Captify (part of Verve) reports a 670% surge in UK interest in off-peak travel, with consumers shifting toward autumn trips, emerging destinations and hybrid budget-luxury holidays. The data suggests AI tools are influencing how Brits plan travel, moving demand away from traditional summer peak patterns.
Why it matters
Search-driven behavioural data like this helps travel advertisers and publishers plan campaigns around shifting demand windows rather than legacy seasonal peaks.
Explain it like I’m new here
It's like a shop noticing everyone suddenly wants ice cream in October instead of July, so it moves its big adverts to match when people actually buy.
Read the original at ExchangeWire
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