Gfinity to acquire Connected IQ owner for £2M in CTV advertising push
· 2h ago · Originally reported by Dealroom
Gfinity has agreed to buy the owner of Connected IQ, which holds CTV ad-tech assets, for £2 million. The deal marks a strategic pivot for the esports media company toward the connected TV advertising market.
Why it matters
CTV is one of the fastest-growing ad channels, and mid-sized media firms are acquiring tech assets to enter it rather than build from scratch.
Explain it like I’m new here
It's like a shop that's been selling one kind of product buying a nearby store so it can start selling in a brand-new, fast-growing market.
The deal
Gfinity → Connected IQ owner · acquisition · announced · $3M
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