Free Ad-Supported Streaming TV Market Projected to Grow Through 2035 Driven by CTV Ad Demand
· 3d ago · Originally reported by IndexBox
The market for free ad-supported streaming TV (FAST) is expected to expand significantly through 2035, fueled by increasing demand for advertising on connected TV platforms. This growth reflects a shift in consumer viewing habits and advertiser interest in digital TV environments.
Why it matters
Understanding the growth of FAST and connected TV advertising helps advertisers and publishers adapt to changing media consumption and capitalize on new digital ad opportunities.
Explain it like I’m new here
It's like more people are watching free TV with ads online, so companies want to put more commercials there.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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