Programmatic Advertising Transforms Podcast Ad Buying, Says ART19 Executive
· 3d ago · Originally reported by Beet.TV
Billy Hartman of ART19 highlights how programmatic technology is making podcast advertising more scalable and efficient. Instead of manual negotiations with individual shows, brands can now automate ad placements across multiple podcasts.
Why it matters
This shift enables advertisers to reach larger audiences more easily and efficiently, potentially increasing the appeal and revenue of podcast advertising.
Explain it like I’m new here
It's like switching from delivering packages one by one on a bike to using a delivery truck that can handle many at once.
Terms in this story
Podcast advertising
Podcast advertising is paid messages placed in podcast episodes, either read by the host or produced separately, sold per thousand downloads and increasingly inserted dynamically or programmatically.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
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