AI Accelerates Changes in Programmatic Ad Buying and Control Dynamics
· 3d ago · Originally reported by Digiday
Artificial intelligence is increasingly automating decisions in programmatic advertising, shifting how control and transparency are managed. The ability for publishers to observe and understand these automated processes is becoming a key factor in their value.
Why it matters
This matters because as AI takes over more of the ad buying process, it changes who has power and insight in digital advertising, potentially impacting revenue and trust for publishers and advertisers.
Explain it like I’m new here
It's like letting a robot pick your snacks—if you can't see what it's choosing or why, you might not get what you want.
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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