Coles 360’s Bec Penn Moves to Omnicom Media
· 3d ago · Originally reported by adnews.com.au
Bec Penn, previously with Coles 360, has joined Omnicom Media. The move signals a shift of talent from a retail media network to a major media agency group.
Why it matters
Talent moves between retail media and agency groups can influence how brands approach advertising and retail partnerships, reflecting the growing importance of retail media expertise in traditional agencies.
Explain it like I’m new here
It's like a top coach from a grocery store's team joining a big sports club to help them play better.
Read the original at adnews.com.au
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
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