Best Buy Ads Expands Into Commerce Media and Connected TV Advertising
· 3d ago · Originally reported by MediaPost
Best Buy Ads is broadening its advertising offerings by moving further into commerce media and connected TV (CTV). This expansion signals the retailer's commitment to leveraging its customer data and digital platforms for more targeted advertising opportunities.
Why it matters
Retailers like Best Buy are increasingly using their own data and digital channels to attract advertisers, reshaping how brands reach consumers online and on TV.
Explain it like I’m new here
It's like Best Buy turning its website and TV ads into billboards that other companies can rent to show you products you might like.
Read the original at MediaPost
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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