Ad tech news from 34 sources across six continents, rewritten in plain English with why it matters. Last update 12m ago.
LiveRamp is broadening its collaboration with OpenAI to allow brands to target advertisements within ChatGPT. This move will give advertisers new opportunities to reach users through conversational AI platforms.
Sales lift refers to the increase in product purchases attributed to advertising efforts. It is calculated by comparing the buying behavior of people who saw an ad with those who did not, using control groups.
CallRail has introduced new tools that allow small businesses and marketing agencies to measure the effectiveness of ads powered by ChatGPT. This update aims to provide better tracking and analytics for campaigns using AI-driven…
LiveRamp is broadening its partnership with OpenAI, allowing brands to target ads within ChatGPT. This move integrates LiveRamp's identity and data solutions with OpenAI's conversational platform, opening new avenues for advertisers to…
Media Prima has unified its digital audio operations by partnering with Triton Digital. This move aims to streamline audio content management and distribution across its digital platforms.
Google is opposing a move by the European Union that would require its Android operating system to allow rival AI bots and assistants. The dispute centers on regulatory efforts to increase competition and reduce Google's control over the…
Delta Air Lines is starting an advertising business, following a similar move by United Airlines. This initiative signals a growing trend among airlines to monetize their customer data and digital platforms through advertising.
JustWatch has introduced a new connected TV (CTV) platform designed to tackle the issue of fragmentation across streaming services. The platform aims to streamline access and potentially unify advertising opportunities within the CTV…
Sparteo has appointed Antoine Hermite, previously with Webedia Group, as its new managing director. Hermite will be responsible for overseeing operations and driving the company's international growth strategy.
Adobe is forecasting that traffic to retail websites originating from ChatGPT and similar AI tools will rise by 130% during the upcoming holiday season. This projection highlights the growing influence of generative AI on consumer shopping…
VIOOH and Arla Foods have collaborated to showcase the performance benefits of programmatic digital out-of-home (DOOH) advertising. Their efforts highlight how automated buying can drive measurable results for brands in outdoor advertising…
AppLovin's stock performance is being closely watched as investors react to recent market developments. The company, known for its mobile app technology and advertising solutions, is experiencing notable trading activity.
Recent developments in Google's ad tech business have prompted renewed discussions about the adequacy of current regulatory measures. Observers argue that existing remedies may not sufficiently address concerns, underscoring the need for…
Publishers are being pushed to make increasingly consequential decisions about AI. Allow this crawler. Block that one. License another. Update robots.txt. Protect premium content. Negotiate with an AI platform. Yet... The post Blocking AI…
Since its launch in 2005, Dailymotion has evolved from one of the first HD video hosting services into a video marketing platform and advertising business that now operates across connected TV, online video and social media. This morning…