Post-Cookie, Post-DPDP: How Indian Publishers Are Actually Building First-Party Data Moats
· 3d ago · Originally reported by Agency Reporter
Post-Cookie, Post-DPDP: How Indian Publishers Are Actually Building First-Party Data Moats
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Agency Reporter.
Read the original at Agency Reporter
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
First-party data
First-party data is information a company collects directly from its own customers or audience, such as purchases, sign-ups, app use and site behaviour, through its own channels.
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