AI Attribution on the Big Screen — Can Brands Finally Prove a CTV View Drove a Sale
· 3d ago · Originally reported by Agency Reporter
AI Attribution on the Big Screen — Can Brands Finally Prove a CTV View Drove a Sale
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Terms in this story
Attribution
Attribution is the process of assigning credit for a conversion, such as a sale, sign-up or install, to the ads, channels or touchpoints that a customer encountered beforehand.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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