e4m Real Time Programmatic Summit: Experts to discuss DOOH’s digital-physical connect
· 3d ago · Originally reported by Exchange4Media
e4m Real Time Programmatic Summit: Experts to discuss DOOH’s digital-physical connect
This is the outlet’s own summary while our desk writes an explainer. Read the full story at Exchange4Media.
Read the original at Exchange4Media
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Go deeper
Related stories
Viant Expands Direct Access Offering Amid Analyst Ratings Update
Viant Technology has expanded its Direct Access product, which is likely aimed at enhancing how advertisers and agencies interact with its platform. The news coincides with updated analyst ratings for Viant's stock, reflecting market…
OpenX Appoints John Rogers as SVP of Global Publisher Development
OpenX has hired John Rogers, a former Roku executive, to serve as Senior Vice President of Global Publisher Development. Rogers will oversee efforts to expand and strengthen relationships with publishers worldwide.
Lacuna Introduces Integrated Programmatic Advertising Ecosystem
Lacuna has launched a new platform designed to unify various aspects of programmatic advertising into a single ecosystem. The offering aims to streamline the buying, selling, and management of digital ads for advertisers and publishers.
Haleon Expands Advertising with Programmatic Digital Out-of-Home
Haleon is moving into programmatic digital out-of-home (DOOH) advertising, signaling a shift beyond traditional small screen formats. This approach allows the company to automate and optimize ad placements on digital billboards and screens…
European TV Group Proposes Solutions to Programmatic Advertising Challenges
A European television initiative has outlined new proposals aimed at addressing obstacles in programmatic advertising for TV. The group seeks to improve how automated ad buying works across the region’s broadcasters.
Lacuna Launches Programmatic Advertising Platform 'Lacuna Ads'
Lacuna has announced the introduction of 'Lacuna Ads', a new programmatic advertising ecosystem. This platform aims to streamline digital ad buying and selling through automation and data-driven targeting.