VIOOH and Arla Foods Demonstrate Effectiveness of Programmatic DOOH
· 3d ago · Originally reported by LBB - Little Black Book
VIOOH and Arla Foods have collaborated to showcase the performance benefits of programmatic digital out-of-home (DOOH) advertising. Their efforts highlight how automated buying can drive measurable results for brands in outdoor advertising environments.
Why it matters
This matters because it demonstrates how programmatic technology is making outdoor advertising more efficient and accountable, helping brands reach audiences with greater precision.
Explain it like I’m new here
It's like using a smart vending machine to pick the best spots for your ads instead of guessing where people will see them.
Read the original at LBB - Little Black Book
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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