JustWatch Launches CTV Platform to Address Streaming Fragmentation
· 3d ago · Originally reported by CampaignUs
JustWatch has introduced a new connected TV (CTV) platform designed to tackle the issue of fragmentation across streaming services. The platform aims to streamline access and potentially unify advertising opportunities within the CTV ecosystem.
Why it matters
Fragmentation in streaming makes it difficult for advertisers to reach audiences efficiently and for viewers to find content. Solutions that address this can improve ad targeting and user experience.
Explain it like I’m new here
It's like having one remote that works for all your streaming apps, making it easier for both viewers and advertisers.
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